For this project I was tasked to find a brand that has fallen on hard times or no longer is used and then re-imagine that brand.
Project Concept/Design Goals
I envisioned the new Pan Am to be a travel company and destination resort for those souls wanting to explore the cultures of the world.
I started with the core logo after extensive research on the company which included an analysis of competition in the new areas chosen. From there I drafted standards manual a website and two possible extensions for the brand.
Year of Completion
Fall of 2017
Kind of Project
Rebranding Identity Web Design Extensions Book Design